Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective
Organic Ingredients
Natural Ingredients
Money Back Guarantee
Simple Yet Effective

WASH DAY, BUT MAKE IT ROYAL

The ultimate purple setup for wash day. Packed with our Suds It Shampoo, Silk It Conditioner, Glow It hot oil concentrate, plus the Purple Pail, Wash Day Throne and grooming accessories.

THE WHOLE PACK - $150

Go bigger! Upgrade to the 1000ml products for just $25 extra. Save up to $80

SHOP THE WASH DAY ROYALTY PACK

Horse Care Help for Real Everyday Problems

Made in Australia with natural ingredients for tough conditions - no imports, no relabeling.

A hair care product set featuring a purple jar labeled 'Horse Queened Soothe It' and a dark brown bottle with a gold cap labeled 'Hair Queen Grow It', shown on a plain white background. Designed to help healthy hair growth and return on horses
Mane, Tail, coat Rubbing?

The Regrowth Ritual Pack- Natural Coat, Mane & Tail Care Duo | Soothe It + Grow It

  • . Perfect for regrowth
  • . Nourishes roots + softens skin
  • . For fuller manes, coats+ tails
SMALL 220ml Soothe It + 125ml Grow It
$74.95
Soothe It – Purple Comfort Cream for Horse Skin
Dry or Crusty Skin?

Soothe It – Purple Comfort Cream for Horse Skin

  • . Purple cream for weather-affected skin
  • . Softens dry + crusty areas
  • . Sticks longer than gossip
100ml Mini
$22.95
Bit It- Horse Bit Butter
Mouth rubbing?

Bit It- Horse Bit Butter

  • . Real Freeze-Dried Flavours
  • . Smooth Butter Formula
  • . Horse-Friendly Flavours
60g Natural
$19.95
Detangle It - Horse Queened
NO MORE KNOTS?

Detangle It – Horse Mane & Tail Detangler + High Gloss Spray

  • . Lightweight gloss with zero sticky residue
  • . Effortless spray-through detangling
  • . Instant glass-like shine. No water dilution
300ml MINI
$22.95
Soothe It – Horse Care Purple Skin Comfort Spray
Skin comfort?

Soothe It – Horse Care Purple Skin Comfort Spray

  • . Daily Skin & Coat Care
  • . Ideal For Horses That Won't Stop Rubbing
  • . Easy All-Over Application
500ml
$34.95
Mud It – Purple Clay for Horses | Clay Without the Chaos - Horse Queened
cOOLING CLAY?

Mud It – Horse Grooming Purple Clay | Clay Without the Chaos

  • . Designed for everyday routines
  • . Easy to remove
  • . Non-messy, stay-put texture
1.5kg
$49.95
Glitz It – 3-in-1 Coat Spray | Shine + Skin Nourishment + Botanical Freshness - Horse Queened
Show Day Shine?

Glitz It – Show-Ring Gloss Shine & Quarter Mark Spray

  • . Perfect for show prep + final glow
  • . Enhances natural coat shine
  • . Lightweight glossy finish
300ml
$39.95
Cool It Spray – Quick Refreshing Grooming Care - Horse Queened
Post-Ride Cool Down?

Cool It Spray – Horse Care Quick Refreshing Spray

  • . Perfect for post-ride routines or hot days
  • . Light, easy spray application
  • . Fast, refreshing cooldown
250ml
$39.95
Clean It | Sheath & Udder Hygiene Wash - Horse Queened
Sheath & Udder Care?

Clean It – Horse Care Sheath & Udder Hygiene Wash

  • . Calm, practical routine care
  • . Gentle, leave-on formula
  • . Low-contact application
200ml
$25.95
A hair care product set featuring a purple jar labeled 'Horse Queened Soothe It' and a dark brown bottle with a gold cap labeled 'Hair Queen Grow It', shown on a plain white background. Designed to help healthy hair growth and return on horses
Mane, Tail, coat Rubbing?

The Regrowth Ritual Pack- Natural Coat, Mane & Tail Care Duo | Soothe It + Grow It

  • . Perfect for regrowth
  • . Nourishes roots + softens skin
  • . For fuller manes, coats+ tails
SMALL 220ml Soothe It + 125ml Grow It
$74.95
Soothe It – Purple Comfort Cream for Horse Skin
Dry or Crusty Skin?

Soothe It – Purple Comfort Cream for Horse Skin

  • . Purple cream for weather-affected skin
  • . Softens dry + crusty areas
  • . Sticks longer than gossip
100ml Mini
$22.95
Bit It- Horse Bit Butter
Mouth rubbing?

Bit It- Horse Bit Butter

  • . Real Freeze-Dried Flavours
  • . Smooth Butter Formula
  • . Horse-Friendly Flavours
60g Natural
$19.95
Detangle It - Horse Queened
NO MORE KNOTS?

Detangle It – Horse Mane & Tail Detangler + High Gloss Spray

  • . Lightweight gloss with zero sticky residue
  • . Effortless spray-through detangling
  • . Instant glass-like shine. No water dilution
300ml MINI
$22.95
Soothe It – Horse Care Purple Skin Comfort Spray
Skin comfort?

Soothe It – Horse Care Purple Skin Comfort Spray

  • . Daily Skin & Coat Care
  • . Ideal For Horses That Won't Stop Rubbing
  • . Easy All-Over Application
500ml
$34.95
Mud It – Purple Clay for Horses | Clay Without the Chaos - Horse Queened
cOOLING CLAY?

Mud It – Horse Grooming Purple Clay | Clay Without the Chaos

  • . Designed for everyday routines
  • . Easy to remove
  • . Non-messy, stay-put texture
1.5kg
$49.95
Glitz It – 3-in-1 Coat Spray | Shine + Skin Nourishment + Botanical Freshness - Horse Queened
Show Day Shine?

Glitz It – Show-Ring Gloss Shine & Quarter Mark Spray

  • . Perfect for show prep + final glow
  • . Enhances natural coat shine
  • . Lightweight glossy finish
300ml
$39.95
Cool It Spray – Quick Refreshing Grooming Care - Horse Queened
Post-Ride Cool Down?

Cool It Spray – Horse Care Quick Refreshing Spray

  • . Perfect for post-ride routines or hot days
  • . Light, easy spray application
  • . Fast, refreshing cooldown
250ml
$39.95
Clean It | Sheath & Udder Hygiene Wash - Horse Queened
Sheath & Udder Care?

Clean It – Horse Care Sheath & Udder Hygiene Wash

  • . Calm, practical routine care
  • . Gentle, leave-on formula
  • . Low-contact application
200ml
$25.95

Our Testimonials

Real stories from real horse lovers.

“I’ve tried so many different care products over the years, but nothing compares to these. My horse’s coat has become noticeably shinier, his hooves stronger, and he seems more energetic and happy every day. I also love that everything is made from natural ingredients in Australia - I can trust that I’m giving him the best without any hidden chemicals.”

Emily R.

Rider

“As someone who spends most of my time at the stables, I’m very picky about what I use on my horse. These formulas are incredible - they actually work. Even in harsh conditions, his coat stays healthy, and I’ve noticed a real improvement in his overall wellbeing. It’s clear this brand really understands horses and their needs.”

James L.

Horse owner

"I’ve been using these products for months now, and the difference is amazing. My horse’s hooves are stronger, his coat is glossy, and he’s more lively than ever. I also appreciate that every product is made with care and transparency. I trust this brand completely and recommend it to anyone who wants the best for their horse."

Sarah M.

Equestrian enthusiast