From mud-caked to majestic
Made by horse people. For real horse life.
Australian-made grooming & care products loved by owners, riders and trainers.
WASH DAY, BUT MAKE IT ROYAL
THE WHOLE PACK - $150
Go bigger! Upgrade to the 1000ml products for just $25 extra. Save up to $80
SHOP THE WASH DAY ROYALTY PACKHorse Care Help for Real Everyday Problems
Made in Australia with natural ingredients for tough conditions - no imports, no relabeling.
The Regrowth Ritual Pack- Natural Coat, Mane & Tail Care Duo | Soothe It + Grow It
- . Perfect for regrowth
- . Nourishes roots + softens skin
- . For fuller manes, coats+ tails
Soothe It – Purple Comfort Cream for Horse Skin
- . Purple cream for weather-affected skin
- . Softens dry + crusty areas
- . Sticks longer than gossip
Bit It- Horse Bit Butter
- . Real Freeze-Dried Flavours
- . Smooth Butter Formula
- . Horse-Friendly Flavours
Detangle It – Horse Mane & Tail Detangler + High Gloss Spray
- . Lightweight gloss with zero sticky residue
- . Effortless spray-through detangling
- . Instant glass-like shine. No water dilution
Soothe It – Horse Care Purple Skin Comfort Spray
- . Daily Skin & Coat Care
- . Ideal For Horses That Won't Stop Rubbing
- . Easy All-Over Application
Mud It – Horse Grooming Purple Clay | Clay Without the Chaos
- . Designed for everyday routines
- . Easy to remove
- . Non-messy, stay-put texture
Glitz It – Show-Ring Gloss Shine & Quarter Mark Spray
- . Perfect for show prep + final glow
- . Enhances natural coat shine
- . Lightweight glossy finish
Cool It Spray – Horse Care Quick Refreshing Spray
- . Perfect for post-ride routines or hot days
- . Light, easy spray application
- . Fast, refreshing cooldown
Clean It – Horse Care Sheath & Udder Hygiene Wash
- . Calm, practical routine care
- . Gentle, leave-on formula
- . Low-contact application
The Regrowth Ritual Pack- Natural Coat, Mane & Tail Care Duo | Soothe It + Grow It
- . Perfect for regrowth
- . Nourishes roots + softens skin
- . For fuller manes, coats+ tails
Soothe It – Purple Comfort Cream for Horse Skin
- . Purple cream for weather-affected skin
- . Softens dry + crusty areas
- . Sticks longer than gossip
Bit It- Horse Bit Butter
- . Real Freeze-Dried Flavours
- . Smooth Butter Formula
- . Horse-Friendly Flavours
Detangle It – Horse Mane & Tail Detangler + High Gloss Spray
- . Lightweight gloss with zero sticky residue
- . Effortless spray-through detangling
- . Instant glass-like shine. No water dilution
Soothe It – Horse Care Purple Skin Comfort Spray
- . Daily Skin & Coat Care
- . Ideal For Horses That Won't Stop Rubbing
- . Easy All-Over Application
Mud It – Horse Grooming Purple Clay | Clay Without the Chaos
- . Designed for everyday routines
- . Easy to remove
- . Non-messy, stay-put texture
Glitz It – Show-Ring Gloss Shine & Quarter Mark Spray
- . Perfect for show prep + final glow
- . Enhances natural coat shine
- . Lightweight glossy finish
Cool It Spray – Horse Care Quick Refreshing Spray
- . Perfect for post-ride routines or hot days
- . Light, easy spray application
- . Fast, refreshing cooldown
Clean It – Horse Care Sheath & Udder Hygiene Wash
- . Calm, practical routine care
- . Gentle, leave-on formula
- . Low-contact application
Natural, practical care & grooming made by horse people who live it every day.
Our Testimonials
Real stories from real horse lovers.
“I’ve tried so many different care products over the years, but nothing compares to these. My horse’s coat has become noticeably shinier, his hooves stronger, and he seems more energetic and happy every day. I also love that everything is made from natural ingredients in Australia - I can trust that I’m giving him the best without any hidden chemicals.”
“As someone who spends most of my time at the stables, I’m very picky about what I use on my horse. These formulas are incredible - they actually work. Even in harsh conditions, his coat stays healthy, and I’ve noticed a real improvement in his overall wellbeing. It’s clear this brand really understands horses and their needs.”
"I’ve been using these products for months now, and the difference is amazing. My horse’s hooves are stronger, his coat is glossy, and he’s more lively than ever. I also appreciate that every product is made with care and transparency. I trust this brand completely and recommend it to anyone who wants the best for their horse."


